Author: businesskonsult

How to Consistently Publish Great Content While On The Go

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By Natalie Sisson.

Imagine watching the setting sun silhouetting the Eiffel tower, while you’re sipping your cappuccino at the quaint little cafe on the street corner.

Suddenly you decide to take out your iPhone, capture the magical sunset, and send it out to your followers on Instagram with an inspiring quote. And while you’re at it, you decide to make it the header image for your next blog post too.

That’s what I love most about being a location independent entrepreneur — the freedom to explore the world, connect with my audience whenever I want, and work on my business, all at the same time.

All it takes is a smartphone and a wifi connection and you too can be sitting at that cafe in Paris and talking to your Virtual Assistant about uploading the next blog post on your website.

It’s not just a smartphone, it’s a business investment

If you are a digital nomad like me, I’m sure you love gadgets and technology too. After all, they allow us the freedom to work from anywhere, and stay connected no matter what.

I’m all about minimalism, but I don’t compromise when it comes to my phone or laptop. I see them as an investment in my business and know that having the best devices and technology to manage my business will pay off in the future.

But it wasn’t until my business got flushed down the toilet (literally), when I dropped my perfectly good iPhone 6 Plus in the cafe’s restroom in Lisbon, that I realized how much we’ve come to rely on technology.

Luckily, I didn’t lose anything important and I was super glad to have everything synced and backed up to iCloud. I managed to recover all of my data, photos, videos and notes.

But I had to start from scratch on my replacement iPhone, when it came to setting up the apps that I used. It gave me a great opportunity to evaluate which apps I actually needed and used on a regular basis to run my business.

Since publishing content and interacting with my audience is a huge component of my business, those were the apps I downloaded first.

I want to show you which smartphone apps I love and recommend, and exactly how I use them to stay productive and publish content consistently while I’m on the road.

The best smartphone apps to track and publish content consistently

1. Google Apps – for all your online business needs

A few years ago I started paying for Google Apps to have my own professional Gmail in addition to using Google Calendar, Google Analytics and Google Drive, which are integral to my business.

Google Drive makes it really easy to share documents and presentations with other members of my team. It is a fantastic tool for collaborating on blog posts for example.

Like this very blog post. I had my team research and come up with ideas and put them in a Google Doc, which they shared with me through a secure link that Google Drive creates.

And I was able to pick it up later (after I was done playing World Championship Ultimate Frisbee), and write the post itself.

Google Drive also saves everything to the cloud, so you don’t have to worry about losing your data. Even if your laptop breaks or phone gets stolen (which, by the way, also happened to me in Portugal, last year).

I still can not believe how easy to use the free Google Drive app is for editing and sharing documents even on my iPhone, the fact that it is free is even more reason to love it.

2. Dropbox – for cloud storage and sharing large files

When it comes to cloud storage and sharing, nothing beats Dropbox (even though there a ton of competitors these days).

I publish my Suitcase Entrepreneur podcast every week and have close to 300 episodes now. If you have ever tried podcasting, you know it’s not as easy as it sounds to get set up.

Aside from actually scheduling interviews with guests and recording the episode, it has to go through the audio post production, audio transcription which gets turned into show notes, plus linking to all the resources mentioned in the podcast and publishing.

And I can’t imagine doing that without  the aid of Dropbox. All I have to do is upload the recorded podcast episode to my specific ‘Unedited’ Podcast folder on Dropbox, and my podcast editor automatically gets a notification it’s ready to edit.

Via a specific Asana task set up my Virtual Assistant can also then get to work following my SOP (Standard Operating Procedure) for getting the episode ready for uploading to iTunes and on my blog.

Dropbox works really well when it comes to large files (which Google Drive doesn’t deal with very well), like audio and video clips, and has become an indispensable tool in my business. And it’s free to get started with.

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3. Evernote – for noting down ideas for content topics

If you’re a regular on Problogger, I’m sure you’ve seen this post on using Evernoteamong others. It has become the quintessential notepad for digital nomads, like myself.

It’s essentially the place I dump all my brilliant ideas, and any interesting articles, videos or podcasts I come across that will further my learning or curiosity on a topic, or add to my upcoming content editorial calendar.

I have a few note books setup for various areas of my business such as my new Freedom Plan book I’m writing, my Right2Freedom.com research, as well as ways to improve my online blog and podcast. I clip articles or write notes that go into these specific notebooks.

I also use tags extensively so I can search on keywords whenever I need to find the information in a note I’ve taken.

I also put scheduled timers on the more important notes so that Evernote sends me a notification to my email or through the desktop or mobile app to revisit that note, so that it doesn’t get filed away into obscurity, never to be revisited again.

Evernote works really well for you creative types who have a million ideas a day. You can even create an ideas file that you review each week to look at which of your many ideas you can actually consider moving forward into something tangible.

It’s also a brilliant tool if you write many blog posts to gather your research, ideas, quotes and resources into one note that you can turn into a draft post and finesse online or offline.

4. Lastpass – the last password you will ever need

As you might have guessed by now, it’s not just me who’s working on the content for my website. I’ve got designers, WordPress experts, and a VA, who work with me to make sure that the highest quality content gets published consistently, week after week.

This means at least 3-5 different people need access to tools and software that I need to run my business.

Even if you are a solopreneur, you will likely be using different tools to run your business as well as a bunch of different websites and software.

I do not know of a single person who doesn’t juggle at least half a dozen passwords to manage all these different tools and sites.

That’s where Lastpass comes to your rescue. It’s a free software that allows you tostore all your passwords securely. All you need to remember is one universal password for logging into the software and it takes care of the rest.

That’s why it’s called Lastpass. And on my iPhone, I don’t even need to remember this one password, as I can use the fingerprint scanner to log in.

Lastpass also gives me the freedom to share my passwords with my team members securely, which means they can’t actually see my password but can still use it to log in to the tools and softwares I use..

So, if you’re still storing your passwords in a text file somewhere, or worse, using the same password on every site, I urge you to give Lastpass a try.

5. Asana – for organizations and project management

If you’re a blogger, you know how indispensable an editorial calendar is for publishing content consistently. I use Google calendar to for setting up my editorial calendar, but it is really cumbersome to look at and it’s hard to get an overall idea of all the topics I’ll be covering.

That is why I also have a version of it on Asana that gives me an overview of what topics I will be covering every month along with what topics need to be published every single week. My team members also have access to it in Asana and I can update them on the individual tasks that need to get done.

The Asana iPhone app lets me keep track of all the projects I’ve got going on, and lets me manage my team, even if I don’t have access to my Macbook. It is one of the best free tools I’ve ever used to simplify my projects, help me plan my days and weeks, manage my team and organize my business.

I would say, on average I save between 2-4 hours per week using Asana to set my own daily tasks as well as those of my team, instead of using emails and other tools to streamline every activity.

If productivity and project management is becoming a bottleneck in your business, Asana can solve almost all of your problems. I am such a huge fan of Asana that I even wrote a mega post describing exactly how I use Asana in my business.

If you want to give Asana a try (which you should, because it’s awesome and free), you can read my mega post here to get set up in just a few minutes.

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6. Slack – for communicating with my team

When a simple messaging app is valued at $3.8 billion, you know there must be some substance behind all the hype. And when the Problogger team also starts using Slack, you know that it must be solid.

I started using Slack recently and I can tell you that it has been brilliant at streamlining the communication within my team. It has eliminated all the back and forth on email and it integrates perfectly with Google Drive and Dropbox, so we no longer have to scroll through our inbox to find links to the shared files and documents.

As great as Gmail is, there’s just something about Slack that makes it fun and easy to talk with my team members. Between Asana and Slack, I have everything I need to manage my business, projects, and team.

The location independent dream is real

As a location independent entrepreneur I love going off on adventures and exploring new places (69 countries and counting!), but not at the cost of my audience, community and my day-to-day business operations

The fact that I can use my iPhone to set up and manage my projects, communicate and collaborate seamlessly with my team, and publish content consistently for my audience just blows my mind. Between my Macbook, iPhone 6s plus, and iPad Air 2 (and the internet, of course) I have everything I need to run my business from anywhere in the world.

If you want to know the rest of the key tools and apps I use as a digital nomad then you can download my ‘The Definitive List of Tools to Run Your Business From Anywhere’ toolkit.

Natalie Sisson is an Amazon No #1 bestselling author of The Suitcase Entrepreneur, podcaster, speaker and adventurer who believes everybody has the right to choose freedom in business and adventure in life. She’s on a mission to ensure 1,000,000+ entrepreneurs do just that by 2020 over at the SuitcaseEntrepreneur.com.
Born in New Zealand Natalie’s built her multiple six figure business from her laptop over the last 6 years while living out of her suitcase, traveling to 69 countries and she’s dedicated to teaching others how to build a profitable online business by selling their knowledge, skills and expertise in a way that supports their ideal lifestyle and gives them true freedom through her Freedom Plan program.

How to Bring Podcast Listeners From Their Phones to Your Website

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by Craig Hewitt of PodcastMotor.

If it seems like everyone’s on their phones these days, it’s because it’s true.

The Pew Research Center says that in 2015, 64% of adults between the ages of 18–29 used their phones at one time or another to listen to music or podcasts.

The podcast hosting service Libsyn confirmed this steady rise. They claim that “of their 2.6 billion podcast downloads in 2014, 63% were requested from mobile devices,” a number which rose from 43% back in 2012.

Most podcast subscribers actually prefer listening to episodes on their mobile devices. Super convenient apps not only download episodes for them, but make it easy to keep up when they’re on-the-go.

However, if you’re a new podcaster, you’re probably a little bummed that all this mobile connecting isn’t increasing traffic to your website.

Why is website traffic important?

The more traffic your website receives, the higher your chances of converting clicks to revenue. Your visitors can click on your ads and sponsor reviews, purchase your ebook or e-course, or subscribe to your email list (which is really another form of currency nowadays).

Plus, when you gain more page views, you’ll be able to charge higher rates for ad space from sponsors.

Today we’ll be sharing our 5 best (and simple) strategies to connect your mobile listeners to your website so you can start converting.

First, Create Awesome Show Notes

Engaging, informative show notes are the first (and easiest!) way to bring listeners over to your website. They will not only prompt listeners to return after each episode, but reading them will also keep visitors on your site longer.

After you create each podcast episode, take time to craft your show notes.

Daniel J. Lewis, award-winning podcaster over at The Audacity to Podcast, suggestswriting a short excerpt of your episode that answers the questions:

Why should I read/listen?

What will I get from it?

Lewis recommends answering this question in under 160 characters so you can also use this response in your SEO description field. #Multitasking!

Keep your show notes under 300 words so they’re easy and quick for you to write while still providing value to your listener, who honestly doesn’t have time to read anything longer than that anyway.

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All excellent show notes have a few common traits:

  • An outline that’s fleshed out with talking points, quotes, and brief summaries
  • Time-stamps so readers can quickly scroll to the topic they’re interested in when downloading and listening
  • Shareable images to boost social media interaction
  • Links to everything mentioned in the episode (books, products, people, etc.)
  • Social media links for every guest
  • Your social media, subscription, and comment links to make it easy for fans to interact

Don’t forget to link to internal website pages of previous show notes if you mentioned a former guest or past topic. Connecting new visitors to older notes will make it easy for them to read about and download missed episodes, interact with the other media on your site, etc.

Cross Promote Your Show Notes on Social Media

Now that you have a nice chunk of information to pull from, grab the best talking points and quotes from your show notes to share on social media.

Anne Wootton, co-founder and CEO of Pop-Up Archive, a service that transcribes podcasts, and Audiosear.ch, a service that makes podcasts visually searchable, toldWired that:

“Podcasts largely rely on word of mouth. It’s much less common for people to come across an excerpt or a clip on Twitter or on Facebook.”

Sure, you may tweet or post updates about new episodes to get downloads, but next time, try sharing a quote or interesting talking point from the episode to inspire curiosity instead.

“Fundamentally, for audio to become more of a mass medium,” Wootton notes, “shareability and accessibility are crucial.”

Add a link to your show notes at the end of your social media posts rather than one that bypasses your website and goes directly to the download source.

When listeners read your show notes and see how easy it is to share an insightful thought or funny quote, they’ll be more likely to pass it on to their followers, bringing more traffic to your website. Make your episode content easy to share and easy to access and you remove the largest barriers of going viral.

Give Your Listeners Exclusive Visuals

Podcasts create extreme intimacy because your listeners get to hear your voice as if you’re speaking right in front of them. What they don’t typically get is a visual, other than your stellar episode artwork.

Make your website a home for exclusive visuals pertaining to your podcast.

These videos and images should be genuine, off-the-cuff moments similar to what’s going on during your episode, but they should still provide a bit of value for your viewer. Think SnapChat meets LinkedIn (yes, that’s totally possible).

As consultant Melissa Cenker advises, “Instead of using an expensive company to develop a video, just sit in front of your webcam and make a video about issues relevant to your customers.”Guest-post

Shoot a quick video about a topic you didn’t get to cover during a recent episode, or a picture of an “off-the-record” moment with your guests, as a B-side series for your online fans.

Upload your videos to YouTube and embed them on your website. Out of all social media platforms, YouTube is the king of driving the most engaged traffic, with an average of 2.99 pages per visit, and it even keeps visitors on websites longer.

“The retention rate for visual information can reach 65% versus 10% for text-based information,” one study confirmed.

You may even decide to create preview clips to share on your website a day or two before your episodes air. This will make your website destination number one even before your episodes air!

Take Advantage of Quizzes and Polls

Your website should also have a sense of community. Your target audience should feel comfortable commenting on your show notes with their feedback, asking questions on social media, and interacting with you and other fans of your show.

When you create a fun quiz or interactive poll on your website and direct listeners to check it out via social media, it says that you care about what your audience has to say. You’re curious about their opinions and want to know who they are.

And really, who doesn’t love a quiz or poll that’s all about their opinion? You’ll increase engagement and provide ice-breakers for other fans to connect online in no time.

Additionally, the answers to these quizzes and polls may provide more insight about your target audience’s likes and dislikes than you may initially realize. This could be valuable feedback to steer your episodes and marketing efforts.

Keep Updating Your Website With Relevant Content

According to Forbes, when Neil Patel of QuickSprout started posting six times a week (instead of five), he saw blog traffic increase by 18.6%, proving that blogging more really does drive traffic to your site.

Entrepreneur mentions a different experiment with even better results:

“We increased our blogging from twice per week to over 10 posts per week. The result was a 300 percent increase in traffic in just two months.”

Now, you don’t have to start posting every few hours, but you should get into the habit of posting content on your website at least three times per week.

If you have a weekly podcast, you’ll already have your show notes to update your website. Now you just need two more posts that will be interesting to your target audience and keep your website fresh in keyword search results.

“You need to give people a reason to come back to your site,” says Mike Sprouse, chief marketing officer at Epic Media Group in New York.

When you post more often on your website—and promote this new content on social media—you’ll see traffic take a sharp turn skyward.

It doesn’t matter if your subscribers follow you on Facebook and like all of your Instagram selfies if they’re not going to your website to generate revenue for you.

Make your website a hub of exclusive content, engaging show notes, and interactive fans. When your mobile listeners start hearing about all the content you’re providing for free on your website, they’re sure to join in on the fun ASAP.

Craig is the founder of PodcastMotor, a full service, concierge podcast editing and production service.  They take all the hard work out of podcasting so you can focus on creating great content.

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